What is 10 10 Rewards Card?

Membership Privileges

  • Enjoy 2% discount¹ on regular-priced items (min. purchase of $10.10).
  • Free home delivery with min. purchase of $100.
Birthday Month Special
  • Enjoy 5% discount¹ on regular-priced items daily on the birthday month of main cardholder (min. purchase of $38).
Rewards Points
  • Earn one (1) Rewards point for every $1 spent².
  • Redeem $5 Gift Voucher³ with 500 Rewards points.
Exclusive Previews & Events
  • Receive latest updates on related events, monthly e-newsletter, promotions and exclusive gifts.
Pet Lovers Centre | The Pet Safari
  • Exclusive Member discount⁴ on regular-priced items with minimum spend of $15

¹ Discount is not applicable for milk formula and disposable diapers.

² Payment by voucher(s) is not eligible to earn Rewards points.

³ Gift voucher can be used at all 10 10 Mother & Child Essentials stores (no min. purchase required).

⁴ Discount is not applicable for sale of live animals, gift vouchers and not valid with other promotions.

Membership Fee

2-Year membership fee:

  • $10.10 for NEW membership (no min. purchase required).
  • $10.10 for 2-Year RENEWAL of membership (for purchases amounting to less than $100).
  • FREE 2-Year RENEWAL with purchases amounting to S$100 or more on in a single receipt).

Terms & Conditions

  • 10 10 Rewards Card is valid for two (2) calendar years from date of successful activation of card.
  • To enjoy the discount, 10 10 Rewards Card must be presented to our staff prior to the purchase.
  • To earn Rewards points, 10 10 Rewards Card must be activated and non-expired.
  • All Rewards points earned will be credited into the respective 10 10 Rewards Card (as per mobile number registered) within five (5) working days.
  • Earning and redemption of Rewards point will not be applicable at Pet Lovers Centre, Pet Safari and other merchant partners' stores.
  • One (1) Rewards point will be deducted for each SMS reply from 1010 Mother & Child Essentials’ SMS system.
  • Discount is not valid for promotional items.
  • 1010 Rewards Card application is strictly non-refundable.
  • 1010 Rewards Card ownership and privileges are non-transferrable
  • Rewards points will be forfeited if the 10 10 Rewards Card has expired more than three (3) months.
  • For loss, damaged or stolen 1010 Rewards Card, please report to any of our stores or contact our customer care at 1800-CARE4U1 (1800 2273481).
  • Any replacement of lost/damaged 1010 Rewards Card will incur a fee of $10.10.
  • By submission of this application, you agree to be bound by 1010 Mother & Child Essentials’ Privacy Policy which describes how we collect, use and disclose personal data in compliance with the Personal Data Protection Act 2012 of Singapore.
  • To unsubscribe from 1010 Mother & Child Essentials' SMS system, text "1010*STOP" to 8318 3978.
  • To subscribe to 1010 Mother & Child Essentials' SMS system, text "1010*GO" to 8318 3978.
  • The management reserves the right to amend or withdraw any Terms & Conditions and membership privileges without prior notice.
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